When the jackpot gets super high, the people need to know. So we let them know in natural New Hampshire style. These had to be evergreen 15s with interchangeable jackpot numbers at the end, so we made our message wildly simple.
NEW HAMPSHIRE LOTTERY: THAT’S WILD
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TV campaign
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jackpot alert
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// TV campaign // jackpot alert 💸
AD: Connor Donovan
CD: Andrew Harris