When you think of Dell, do you think of coral reefs and caramel swirl? You should. That’s why we developed this global brand platform for Dell that unveiled the unexpected roles their technology plays all over the world. This was the first ever campaign to unite every side of their audience, from enterprise businesses to college students, under one umbrella.
DELL TECHNOLOGIES: WELCOME TO NOW
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global brand campaign
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TV & social
// global brand campaign 🪸 // TV & social
GCDs: Becky Armentrout, Susan Corbo
Senior AD: Angelica Liu
Director: Isaiah Seret