GOAL: Help high schoolers get free money for college before they take out loans
INSIGHT: Gen Z uses Youtube as their search engine more than Google
IDEA: Make a Youtube series that speaks our audience’s language.
We took inspiration from gaming culture and teamed up with world-class video game VO artist Troy Baker (The Last of Us, Bioshock Infinite, Batman: Arkham Knight) to turn educational material into a gripping futuristic adventure. Cool!
RECOGNITION:
Shorty Awards | Winner - Video Series
Hatch Awards | Gold Animation and Illustration
Hatch Awards | Silver Long-Form Video
Hatch Awards | Best of Show Finalist
Digiday Awards | Finalist
HACKED: A JOURNEY TO FIND FREE MONEY FIRST
longform content series
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brand repositioning
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longform content series // brand repositioning // 👾
Think of the FAFSA less as an overcomplicated form and more as a cyberspace maze that unlocks a mountain of Space Gold.
This one is like if Mad Max was about applying for scholarships 🤠
It’s not a budget. It’s a laser bridge… to your future.
Here’s the case study btw
SEASON 2
Subsidized vs unsubsidized? Let this wormhole explain the difference.
College is like an open-world game. And it takes a wacky professor NPC to guide you through it.
How to take control of the spaceship that is your early 20s.
CDs: John Mathieu, Cristin Barth
Senior Designer: Matt Langen
Animation: Hero4Hire
Score: Chris Plante