GOAL: Go from a student financial service to a student support system.
IDEA: Create a first-of-its-kind album scientifically engineered to help students study.
The science: Finding that music with 50 to 80 beats per minute can enhance and stimulate creativity and learning, and working in intervals of 25 minutes of focus and 5-minute breaks helps concentration, we created 17 original songs all scientifically engineered to boost your brain.
We worked with the producer and composer, Modslee, as well as popular artists including Toledo, Jay Som and Isaac Dunbar to create the album that was released during finals week of spring semester 2023. It’s available on Spotify and is accompanied by an album-length visualizer on YouTube.
RECOGNITION:
Nominated for the 2024 Shorty Awards
Little Black Book, Muse by Clio
SOUND MIND: MUSIC MADE TO BOOST YOUR BRAIN
original album
//
digital campaign
//
🎧
original album // digital campaign // 🎧
To launch Sound Mind we created seventeen original tracks featuring artists like Jay Som, Toledo, Isaac Dunbar and more.
GR to study WM
In addition to running vertical videos on Instagram and YouTube, we worked with TikTok micro-influencers at colleges all around the country to create “Get Ready to study With Me” content featuring tracks
from Sound Mind.
CDs: John Mathieu, Cristin Barth
AD: Avery Donahoe
Executive Production: Chris Plante