Hasbro wanted to make their Classic Gaming line (Monopoly, Jenga, etc.) more relevant. Our insight was that these games had never not been relevant. So we used UGC as our footage and a minimalist art direction to prove it. You only need one word to describe these games, and the moments they create: classic.
HASBRO GAMES: CLASSIC.
brand campaign
//
OLV, OOH, OMG
//
🎲
brand campaign // OLV, OOH, OMG // 🎲
editor's note: Cluedo is the European version of Clue. Same game though.
CDs: John Mathieu, Cristin Barth
AD: Avery Donahoe