Coming out of Barbie Summer, we realized Barbie's 65th birthday was happening at the same time as NY fashion week. So we partnered with everyone's favorite It Girl and created a custom collection of Krispy Kreme doughnuts to celebrate 65 years of iconic Barbie style.
Press: USA Today, Food & Wine, Fast Company
CELEBRATING BARBIE’S SWEET 65TH
brand partnership
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social campaign + activation
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brand partnership // social campaign + activation // 🍩
We started by inviting fans to wear pink to Krispy Kreme during New York fashion week for a free Barbie doughnut 🤩
We created custom Barbie boxes for each Barbie doughnut, with accessories tied to every flavor
ECDs: Justin Ebert and Niraj Zaveri
Senior AD: Angelica Liu